Created for you by Win With Words with Ashton Ivey
A comparison of 2025 to 2026 — Springvine's website performance.
Website Traffic
Comparing the same spring window — March 1 through June 15 — one year apart. The new website brought in significantly more visitors.
Traffic Trend + Projection
The new website launched in March 2026 and delivered +62% more traffic in its first three months alone. New sites continue to compound on Google as their domain authority grows — the projection below reflects that accelerating return through year end.
Lead Generation
Despite switching contact methods mid-year, total HoneyBook leads held nearly flat — a testament to Springvine's brand strength. Here's what the numbers say.
Averaged across both periods — and with the /starthere page now routing visitors directly to your inquiry form, that number is positioned to climb.
With color palette, guest count, wedding date, and venue arriving alongside every inquiry, you can arrive at the first conversation already knowing what a bride envisions — and how to speak to it.
Bride Profile
Here's what 88 quiz submissions revealed about the brides reaching out to Springvine this spring.
Estimated guest count per bride
What brides are dreaming of
Classic, clean palettes dominate — Elegant White alone accounts for over 1 in 3 brides.
88 brides shared their estimated floral investment — average stated budget: $4,368
Method Comparison
The quiz and the static form serve different purposes. Here's what each one brought to the table during the spring window.
The quiz provided unmatched lead intelligence — budget, venue, palette, and guest count before a single conversation. The 93.5% email open rate shows how engaged these leads were.
The form converted page visitors at a strong 34.6% rate and synced directly to HoneyBook. The new /starthere page brings this reliability back — now with a beautiful branded experience.
2026 Projections
If the new /starthere page routes visitors the way the old contact page did — and the new traffic levels hold — here's what the rest of 2026 could look like.
Created for you by Win With Words with Ashton Ivey · Springvine Design Growth Report · June 2026